About Us
TICK-A-TARGET is a marketing communications agency established in 2015 and located in Johannesburg, South Africa.
It is targeted at companies and brands which position sponsorship as another form of their marketing and communications strategies.
“According to Susan Friedman, Author of Meeting and Event Planning, “Sponsorship is the financial or in-kind support of an activity, used primarily to reach specified business goals. When done well, it offers significant opportunities for distinct marketing and competitive advantages, as well as showing support of the event.”
Based on this understanding, the role of TICK-A-TARGET is to partner with companies to maximise the opportunities granted by their sponsorship rights and beyond. The agency ensures that sponsorship campaigns fits into the holistic marketing objectives of the company.
FOUNDER PROFILE
Lizzy Kilani has over 10 years of experience working in marketing and sponsorship. She has worked for over 5 years at SuperSport United as marketing and media officer. This included leading the football club in terms of its brand positioning, sponsor deliverables and supporters engagement. The media officer role ensured extensive engagement with football media and their requirements on event days.
In 2009, Lizzy joined Fleishman Hillard PR agency, as a Senior Account Manager on Nike Football. The role entailed media relations for Nike Football sponsored properties like Kaizer Chiefs, Mamelodi Sundowns, Manchester United Premier Cup, kit launches and all Nike football product launches.
Ahead of the FIFA World Cup in 2010, Lizzy joined Group Africa Marketing and spent over five years at the company. She project headed various accounts such as Absa (Premiership, Cape Epic, Macufe) Castle Lager (Bafana Bafana, SuperFans) MTN (MTN8,SAMA) MultiChoice (Diski Challenge) as well as Nestle Milo (U/14 Schools Sports) managing their multiple sponsorship properties.
She graduated with a National Diploma in Public Relations at Technikon Pretoria. Kilani also holds a Diploma in Sports Management from Boston City Campus as well as Brand and Marketing from Vega. She is also a GIBS Academy graduate in Management Development Programme.
Kilani has vast understanding and passion for sports, events, media and broadcast. Her ability to view projects holistically gives her an added advantage.